Cannes Film Festival 2017arp
During the Cannes Film Festival 2017, the first stages of Marketing and Market assessment for the Gools cinematic animation began. While there were only a few posters and a relatively simple and exquisite art book prepared for this project, some of the behind-the-scenes production of this animation was prepared to measure the interests of marketers and buyers around the world and receive feedback from them.
The initial feedback from these Territorial Buyers brought about great hopes for the producers and directors of this amazing animation and concluded that they would likely have a huge market for it.
The first serious encounter with the market for the Gools feature animation was the 2018 Berlin Film Market. In this event, a very large campaign of all kinds of outdoor advertising including advertising in the light-boxes at the entrance to the MGB market and advertising in the hotbeds and registrations in the buildings of Mario and MGB, as well as on the website of the market.
This widespread advertising and presence in “Variety magazine” for three consecutive days of advertising all and all led to the views of different buyers from different parts of the world to the Gools feature animation. Feedback from visitors and marketers was great, and many of them compared the animation to the best of the world.
Many of those present at the Berlin Film Market took photos of the ads and posters of “The Gools” animation in place of Mario and MGB. Even many ordinary people who walked into the streets leading to the MGB were amazed by the Gools propaganda and many scenes of this sort.
More than 80 negotiations were held with the best buyers in different parts of the world, including Turkey, China, Korea, America and many different buyers from the world, and Berlin’s results were very encouraging and promising.
About 4 months later, the second appearance at the Markets Film Market took place in 2018.
In the movie market, there was also relatively acceptable environmental advertising. Particularly on the entrance to the movie showrooms for advertisers in Riviera and Larin, there was great advertising. Which has led many buyers to be attracted to the Gools booth at the movie market.
Presenting in more than 12 different magazine editions, including Magazine Animation and Cannes Markets News and le Film Français, led to the recognition of the overwhelmingly large number of buyers and distributors on the Cannes Film Market.
Altogether, over three markets, more than 200 buyers and distributors from around the world have negotiated for purchase distribution right of the Gools at the site of the Gools booth and these negotiations have so far led to offers from buyers. Obviously, no bids have been accepted so far, because the determination of the producers of this animation is to show more confidence in the animation by attracting more Buyers from the show and receiving much better offers from them.